I can't say much, but each week, leading up to ICast, there will be a new video released with more and more info about this new reel. I've fished it and I can say it is honestly one of the most feature rich, smoothest casting reels I've ever fished.
Video 1: Project T begins
http://www.youtube.com/watch?v=D6r93gP1SPQ
Video 2: The Tatula is Shown
http://www.youtube.com/watch?v=PIHw9sk4PGs