Federal Premium Produces 25 Millionth Shotgun Shell Benefitting PF Leave a reply
ANOKA, Minn. – January 27, 2011 – Federal Premium® Ammunition recently produced the 25 millionth shotgun shell that gives money directly to Pheasants Forever. PF CEO and President Howard Vincent recognized this milestone at the 2011 SHOT Show by presenting a commemorative plaque to Federal Premium President Ron Johnson. This staggering number of Premium loads has given money directly to PF since the on-box royalty program began in 1998.
Increasing Contributions
Pheasants Forever formed its first chapter in 1983 and Federal Premium has been involved with the organization from the beginning. Over the years PF and Federal Premium have expanded their partnership and contributions to wildlife.
This year Federal introduces an entirely new line that will give money to PF through the on-box royalty program. Prairie Storm™ FS Steel® will hit store shelves in both 12 and 20-gauge options this summer. Every box sold will give money to PF. In the first 10 years of the royalty program Federal made 15 million specially marked pheasant loads. In less than three years since that last milestone, Federal has produced 10 million more.
Proud of the Partnership
"At Federal Premium, conservation is very important to us as a company, and as hunters," said Ammunition Brand Director Rick Stoeckel. "And our partnership with Pheasants Forever has been great. We're happy we've been able to work with and support such a tremendous organization that does so much and gives back in so many ways. The combined success we've shared has been a great story so far, and it will only get better."
"When we say hunters are the nation's leading conservationists, Federal Premium Ammunition takes that to heart," said Howard Vincent, Pheasants Forever and Quail Forever's National President and CEO, "The number one way we preserve our pheasant hunting tradition in this country is by preserving pheasant habitat, and Federal Premium knows that."
To learn more about Wing-Shok® or Prairie Storm loads that give money directly to PF, or to see the entire Federal lineup, go to www.federalpremium.com.